With 94 million tourists per year (2019) according to with ENIT, Italy is the third most visited country in international tourism arrivals, with 217.7 million foreign visitors nights spent and a total of 432.6 million visitors. According to estimates by the Bank of Italy of 2018, the tourism sector directly generates more than 5% of the national GDP (13% considering also the indirectly generated GDP) and represents over 6% of the employed.
People mainly visit Italy for its rich culture, cuisine, history, fashion and art, its beautiful coastline and beaches, its mountains, and priceless ancient monuments. Italy also contains more World Heritage Sites than any other country in the world.
As of 2018, the Italian places of culture (which include museums, attractions, parks, archives, and libraries) amounted to 6,610. Active hotel businesses are 33,000, while non-hotel businesses are 183,000. The tourist flow in the coastal resorts is 53%; the best-equipped cities are Grosseto for farmhouses, Vieste for campsites and tourist villages, and Cortina d’Ampezzo mountain huts.